Too much feeback

Scott Anthony in an HBR article asks a very relevant question in the Innovation Process:

Are you giving too much and may be contradictory feedback to the ideas before they are presented to the ultimate decision makes?

Are you killing the raw idea by making it acceptable to all and exciting to none?

Innovation process designers need to create a balance between providing feedback to Idea generators and diluting the idea due to excessive feedback.

Anuradha Goyal