The other side of Innovation by Vijay Govindarajan

Vijay Govindarajan talks about his new book ‘Other side of Innovation‘ and how it talks about the 99% perspiration that Edison once spoke about. 
I liked his analogy of climbing a mountain, where he equates ideation to climbing the mountain which has challenges and excitement, and execution to coming down the mountain, which has many dangers involved and is not as glamourous as climbing. But the completion of the task depends equally on how well you come down the mountain. 

Anuradha Goyal