The Mouse Charmers

Internet has changed the way we do many things – the way we shop, the way we create, share and consume content and how we search people or things that we are looking for. In my debut book The Mouse Charmers – Digital Pioneers of India published with Random House India, I try to explore the journey of 12 companies that have been pioneers in taking us on digital pioneers. Here is the formal Press Release of the book:

‘The Internet has transformed business and society. Today to very many of us, life without the web is unimaginable. In business a new breed of entrepreneurs have sprung up whose whole life is the web, creating new business models, reaching new markets and becoming the new normal. These stories are inspiring examples of such successes!’

T.V. Mohandas Pai Chairman, Aarin Capital Partners

The Mouse Charmers
Digital Pioneers of India

Anuradha Goyal

Published by Random House India, Rs 299 trade paperback

‘Are Indian companies and start-ups missing something important by ignoring local language viewers and users of digital content? Are women entrepreneurs too shy of boasting about their achievements? What kind of eco-system will make the life of start-ups in digital age smoother and more meaningful are some of the questions this books addresses, rather well. Those who wish to enter and shake up the inertia in digital markets may find this book useful. But those who wish to support them may find it even more useful.’

Prof Anil K. Gupta Professor at IIM Ahmedabad and founder of Honey Bee Network

‘Anuradha Goyal’s The Mouse Charmers is a fascinating account of India’s trailblazing digital entrepreneurs… Well researched and with deep insights into how these businesses work, The Mouse Charmers will inspire others to both study Indian entrepreneurs like Goyal has done or take up the challenge of entrepreneurship like those she writes about have done. Either way this is an important, timely and inspiring book that showcases the opportunities that India offers and the challenges that have to be overcome along the way.’

Jaideep Prabhu Professor at Judge Business School, University of Cambridge and co-author of the bestselling Jugaad Innovation

The advent of Internet has been a significant game-changer for our generation.  Mouse Charmers are a new breed of entrepreneurs in emerging India powered by the Internet and the opportunities that it offers to create new markets and to cater to old markets in new ways. Some of them have already achieved success where they can be called iconic and inspiring while others have powerful ideas that put them on the same path.


Flipkart * MakeMyTrip * Big Basket * CaratLane * Zomato * Games2Win

ImagesBazaar * Chai with Lakshmi * * RangDe * CommonFloor * IndiBlogger

Anuradha Goyal tells the stories of twelve of these digital entrepreneurs in three key areas: commerce, content and connectors.  She examines how they started out, the innovations and technologies involved, their business models, and unique marketing strategies.

Inspiring and insightful, The Mouse Charmers is an essential guide for aspiring digital entrepreneurs.

Pick up your copy from Flipkart or e-book from Amazon

To read my updates on the book and how it is being viewed / reviewed see this page : The Mouse Charmers