Spiritual Guru and or Gurus have already existed through the ages. They held their own place in society in any period of history. They had been agents of change. And they had been the guiding force behind the kingdoms and empires. People used to go to them when they could not take their own decisions. When one needed direction and when they were trying to find answers to their questions.
Spiritual Guru: A New Profession
In the last few years, a new breed of spiritual gurus has evolved. Most of whom have evolved their own cults and huge fan following. The way these so-called ‘Gurus’ manage their organization is like running any for-profit organization. Most of the time the profits their organizations manage are far better than the so-called ‘professionally run’ organizations, probably with far better-operating margins.
Excellent leaders are usually first-generation leaders. Most of the time have no legacy to bank upon. But over a short period of time manage a big fan following and ardent followers who will do anything for them, who will travel miles to have a glimpse of them.
Great Orators, the basic core skill and ability to communicate intimately and effectively with anyone they come in contact with, mesmerize them. They also have an immense capability to deal with all kinds of criticism and still live on.
A brand, a big brand that signifies someone who has more wisdom than most of the people around, can tell people what to do and what not to do. In fact, if you really look at these people they themselves have not really done anything in life. So they got into the job of advising people what to do. Their model is like Coca-Cola, they manage the brand and have the basic controls in place. The rest is left to the franchise operations.
The advantages of being in this profession are the luxury to live a tax-free life while enjoying the best of everything that one can dream of. Getting anything done with a mere movement of eyes, and having so many people ready to do anything for you anytime.
Investments required to be in such a position are generally well-read, you should be able to quote from religious scriptures of major religions and compare them if needed. Manage yourself as a brand (you can not afford to lose this if you have to be successful). Network and build relationships with celebrities, the who’s who of the society and make them follow you. They are going to be your best ambassadors.
Differentiate as a Spiritual Guru
Getting into this profession needs as much planning and execution ability as any other profession. One needs to differentiate yourself from others in the same profession. You probably do need to work as hard to build your brand, manage it and the returns are just as high. You need as much energy to be high flying, as most of the new age Gurus are as global as any other professional. Is it not like any other profession, just that there are no formal institutes offering you degrees to get into this one (actually some of them do offer formal courses in spiritualism)?