Shradhanjali – Archiving memories digitally

A guest post from by Vivek Vyas –  founder of

In this cyber age we get almost everything over internet, still when it comes to finding details of our ancestors and parted loved ones search engines do not find any details.

Eureka Moment

The idea came in fluke in while having snacks as the snacks were served on piece of newspaper obituary column page. We felt bit disturbed and these thought “cant these be presented in some more respectable and presentable manner which also stays forever and can be accessed globally and be remembered and shared?” these questions made us go about this noble portal

We and our young generations know most about Gandhiji, Bhagat singh and Bose and can deliver speech but when we ask them to speak about their ancestors we can’t speak much for the simple reasons we don’t have any details of them.

There are lots of learning from the lives of our ancestors, they had their achievements, struggles, life lessons etc. which need to be known to their generations. allows everyone to store, publish, share and prepare a complete ready reference of their ancestors for future generations. Here, one can post unlimited biography (Indian regional languages available), personal and family details, social services and charity done by the soul, photos, embedded videos, unlimited condolence messages can be posted from around the world (Indian regional languages), set background music (religious music choice from mantras, chants, bhajans etc) and set death and birth anniversary reminders for relatives and friends. One can easily update the details as and when required.

The portal has successfully received entry into India book of records and also going to be in other prestigious record book in 2014.

Pain point:

No details of our ancestors are available anywhere on internet. Their details are not searchable and hence can’t be archived by anyone. Young generations want to know about their roots and ancestors but hardly any details are available.

Solution: provides an advertisement free platform wherein one can share all of the details viz. photos, videos, life journey, family and personal details, condolence messages, social services charities etc. and set reminders for all relatives and friends at one time convenient price of INR 5000.

As of now the portal has more than 240 paid profiles and around 85 complimentary profiles of martyrs, film stars, social leaders, politicians and other public figures.

As Indians we wish pass on our cultural legacy to our future generations and with the help of this will be done with utmost ease.

Awards and accolades

Limca book of records

India book of records

Manthan South West India awards

10000 startup – NASSCOM

My take on

I think the idea is very good and pioneering. There is a need, but I have a feeling that the site needs to open to people who may want to buy their own slot on the site, may be leave an authorized biography to be published after their death, may be something that they may want to reveal after they are gone ( there are many people who want to do that) and then open it up for memoirs / obituaries to public on receipt of their death certificate. Number of people who would want to pay for themselves may far exceed the number of people who may want to pay for others.

One time fee of 5000/- sounds a bit high and may restrict the service to a section of society, but if that is the segment the founders want to focus on – it is a good beginning. As a business one time fee for unlimited usage may not be bad assuming that profile base would steadily increase over a period of time till it saturates and stagnates where other stroke of innovation would be required.

I see tough competition from ‘Family Tree’ websites which offer this service as part of larger family tree management services that include all family events like births, birthdays, weddings, anniversaries and even deaths. When I can get a generic service from someone that is very useful for planning events , setting reminders etc why should I use a memorial only service?

There has to be a social angle built into it for the spread out families to be able to participate and contribute to the portal. It is a tough product to market as you have to reach out to a grieving family, so it is best to let people know about it by letting them participate in the portal for public figures or distant relatives.

Entry barrier is very low – many large media houses or content engines with a instant and big reach can replicate it very easily.

Anuradha Goyal