Mckinsey published this classic Peter Drucker essay ‘The Manager & the Moron’ that he wrote in December 1967, good 47 years ago. Its a long one but you would enjoy reading each word of it and admire the author even more. Here are some gems that I picked up from essay and see how relevant they remain even today.
At the end of 1967, he says the world had not changed much since 1913 as far as various dimensions of the economy are concerned. He talks about increased agricultural productivity, the steel industry that continues to use the same technology, the automotive and electrical appliances industry that has not changed much, and identifies plastics as the only industry that has changed itself and the world around it.
He observes that till 1900 or so, every society had some men of knowledge but the society would not any different with or without them. But now, with the advent of knowledge that is going to change and we would need to learn the applications of knowledge. He quotes two laws of knowledge that make it different from the skill – The first one is that knowledge evaporates unless it’s used and augmented. Skill goes to sleep, it becomes rusty, but it can be restored and refurbished very quickly. That’s not true of knowledge. If knowledge isn’t challenged to grow, it disappears fast. It’s infinitely more perishable than any other resource we have ever had. The second law is that the only motivation for knowledge is an achievement. Anybody who has ever had great success is motivated from then on. It’s a taste one never loses. So we do know a little about how to make knowledge productive. He goes on to describe how knowledge workers would supersede the workers who learn totally on the job and speak only from their experience. He differentiates that knowledge can be imparted but the experience can not be, as it must be experienced. Peter Drucker makes a case for hiring young men of knowledge for doing big jobs and warns about the frustration the two generations will have working with each other.
For computers he says, we have not started using the computers as yet. He also says if it only does the work of a clerk, it may not be worth investing into. I loved his analogy of computer to electricity The computer is to information what the electric power station is to electricity. The power station makes many other things possible, but it’s not where the money is. The money is in the gimmicks and gizmos, the appliances, the motors and facilities made possible and necessary by electricity, that didn’t exist before. Information, like electricity, is energy. Just as electrical energy is energy for mechanical tasks, information is energy for mental tasks. He makes a few predictions like the cost of computing coming down and we know how true it was for the following years. He said the information was costly and it was the kindergarten stage of computing and a kindergarten is always expensive but necessary. His final observation is that the computer is a moron that does all the dirty work for you and gives you more space and time to do think.
I have been thinking about how much time the computer really leaves for me to think given the tools that it comes loaded with to engage me at various levels.
Thank you Peter Drucker for making me think once again.