Jugaad and the world Media

Is Jugaad being over hyped and beaten to death…? Now they have coined the term for our Jugaad….Frugal Innovation. I wonder if the terminology actually reflects the width that Jugaad covers and if you can derive a model out of this general term that is used for anything from a simple trick to roundabout dealings with an objective to get the desired output.

Jugaad is a method where the means do not matters, it is only the result that matters, and more often than not the means could be unfair too.

Anuradha Goyal