The tagline of the book Jamming says ‘The art and discipline of business creativity’. The author takes the metaphor of Jamming sessions to explain how creativity in organizations should be promoted. It basically says, just like Jamming sessions, the basics are in place but various players do some improvisation here and there, to create something new. In the same way, business creativity needs to be incremental in nature and needs to happen at every step in every department. And it should happen on a continuous basis.
Jamming The Art and Discipline of Business Creativity by John Kao
An interesting reading, if you are anchoring some new initiatives in your workplace. And are looking for insights into how to bring out creativity. And do things in a way that sounds interesting to everyone involved. At the same time, they put their creative energies together to come out with a new winning idea. Though nothing great about the way it has been put.
The book first published in 1996 explores the concept of creativity in the context of business and offers a framework for how companies can foster and manage creativity.
Kao uses the metaphor of the jazz musicians’ jam session to describe how creativity can be unleashed in a business setting. He argues that creativity is not just about generating new ideas, but also about bringing people together to share and develop those ideas.
Divided into three parts
The first part, “The Art of Jamming,” explores the nature of creativity and how it can be fostered in a business setting.
The second part, “The Discipline of Jamming,” provides a framework for how companies can manage creativity.
The third part, “The Future of Jamming,” looks at the future of creativity in business and society.
It has been praised by many business leaders and academics for its insights into the nature of creativity and how it can be managed in a business setting. It has also been translated into several languages. Used as a textbook in business schools around the world.
Creativity is not just about generating new ideas, but also about bringing people together to share and develop those ideas.
Creativity is not a one-time event, but a continuous process that needs to be nurtured and managed.
Companies can foster creativity by creating a culture that encourages risk-taking, experimentation, and diversity of thought.
Companies can manage creativity by setting clear goals, providing resources, and creating a process for evaluating and implementing new ideas.
It is an engaging book. Offers valuable insights into the nature of creativity and how it can be managed in a business setting. Must-read for anyone who is interested in innovation and creativity in business.
Here are some additional details:
Based on Kao’s research into creativity in business, which he conducted while working as a consultant to companies such as IBM, AT&T, and Xerox.
Praised by many business leaders and academics, including Peter Drucker, Tom Peters, and Gary Hamel.
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Anuradha Goyal wears many hats to pursue her three prime passions – Business Innovation, travel, and books. An author of 6 books, a leading bi-lingual travel blog, and 700 book reviews, she is a sought-after public speaker. Know More ...