ITE – Online Experience Gifting

The concept of gifting and the nature of gifts has changed over time. When we were kids, we wanted games and clothes, when we were teenagers it was all about greeting cards, then came the age of flowers and chocolates, then books and now you have to really think hard to find a gift for most people. The current trend is moving towards gifting experiences as with reasonable levels of affluence people often like to choose their own stuff. Gift vouchers are there, but they are very impersonal and formal, they are like saying take this money and buy yourself whatever you want – works for formal relationships.
Experience gifting can be personal gift, tailor made for the person and the occasion to make the receiver feel special or gift them something that they may not buy for themselves. Let me give you some examples:
  • Gift your parents a luxury dinner on their birthdays / anniversary. Have them picked up from home, dinner served and dropped back. Yo should be able to design it sitting anywhere with your favorite restaurant and have it delivered on the given date.
  • Gift your better half a spa treatment at the best spa in town
  • Gift your amateur photograph friend a photography workshop by best known photographer
  • Gift a culinary workshop as a wedding gift to your friends
  • Gift a custom designed treasure hunt to all the kids at a family gathering
  • Gift a custom made vacation to your friends / family
Ideas are infinite.
Can you setup a website, that will let people gift experiences in collaboration with the service providers of these gifts? If you think it is a good idea, talk to me.

 

Anuradha Goyal

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