Innovation & Recession

Arun Kottolli in his article Innovation & Recession talks about the relationship between Innovation & Recession. He begins by saying this truism:

Innovation, when done right, will help you beat the recession.
Innovation can trigger a recession for the competition

He goes on to explain this with examples from the mobile devices market, how Innovators have sustained, even the ones who depend on ‘imitation’ innovation.

He concludes by saying:

Disruptive Innovation can help companies beat recession.
If you are not a disruptive innovator, be a fast imitator.

Interesting Thoughts.

Anuradha Goyal