Scott Anthony’s blog on HBR lists 10 Innovation myths and the corresponding realities.
I agree with most of them, but I wish if real life was so simple. Each of these myths have been built over a period of time and settled in our minds. It takes a lot of un-conditioning to accept the realities. More often than not, people will let go of the myth only after a personal experience. This means to make people believe in your realities, you have to create experiences for them or make them go through the experiences that will demystify the myths and make them work towards the realities.