YourDOST – A Case Study

Team YourDOST
Team YourDOST

Team YourDOST

We have all had times when we feel a need for a person with who we could share our deepest miseries. Sometimes, it is as grave as an urge to end our life and also at times as simple as about our overly nagging boss at work. I know we have our friends and family for that, but it is also equally true that, there are things which we might not be comfortable sharing even with them. That’s exactly where comes a need for an expert’s opinion, say a Pyschologist, a counselor or a career coach or guide. But the trickiest part of this is that, many of us share a taboo of approaching a psychologist or a counselor, because for us approaching them would mean, being termed mad.

Richa Singh, an IIT – Ghuwati graduate, realized this issue through some of her own personal experiences and went on a journey to hunt down a complete solution. She was soon joined by Satyajeet, Puneet and Prakhar and hence was formed YourDOST ( – an emotional wellness coach. It is an online platform, where anybody can register anonymously, share their miseries with experts like psychologists, career coaches, mentors and seek some useful advice.

As the name explains it all, it is your true online friend. With the alarming statistics of a person committing suicide every 4 minutes and at least 20% of the population of India suffering from depression, this platform is something that calls for attention.

Like at the start of any big thing, it was not easy for YourDOST. They were fighting not just depression and stress, but were also fighting the stigma and ignorance to these in the masses. It might sound ironic, but the word ‘mental’ has become synonymous with the words like mad or insanity. To address these issues, of discoverability and comfort & ease of talking to expert, they have built a platform (for the website and also on the mobile app) where anyone going through emotional trauma can anonymously seek support.

Within 1 year of its initiation, YouDOST now has over 200 experts and touched lives of more than 1,00,000 people. Another interesting feature of this organization is that, as of now it is running as a free service to the people seeking help. Right now their aim is to fight the stigma associated with mental health and spread the word and reach about the importance of mental wellness in India.

However for sustenance in future, they aim at making revenue through commission on all paid transactions, affiliate/content sales and B2B sales.

Anytime you feel a need to talk something out, don’t hesitate. Just approach YourDOST.

This is a guest post written by Ananya SenGupta of YourDOST.

Changi Airport – An example of perpetual innovation

Changi Airport

Changi AirportI was at Changi Airport recently wearing my travel blogger hat to review it from a traveler’s perspective. However, the business innovation student in me could not be kept away. As I wandered across the three active terminals of Changi Airport at Singapore, I was impressed by the way they plan for future.

Lets look at some of the key numbers of Changi Airport:

  • At the time of writing Changi has 3 active terminals, terminal T1 that opened in 1981, T2 that came up in 1990 and terminal T3 that opened in 2008
  • Between the three terminals, they can handle 66 million passengers annually.
  • Connected to 320 cities in 80 countries

Key Innovations at Changi Airport

  • Designing the Airport with an assumption that travelers spend a lot of time at the airport
  • Designing the facilities keeping in mind the airlines that use the Changi Airport as a hub
  • Designing the services for passengers who spend substantial time
  • Keeping the interest of all stakeholders and all kinds of passengers in mind
  • Each terminal is designed on a theme highlighting the emphasis on design – T1 is based on tropical city, T2 has lots of gardens and T3 has a unique ceiling design that lets the light in but keeps the heat out.
  • Efficiency is built-in in the processes – It takes you less than a minute to go through the immigration, the baggage arrives as soon as you arrive on the belt.
  • There are so many activities available for the passengers apart from the regular shopping and eating options that most airports offer. Red my detailed post on Changi Airrport – What to eat, buy, see & experience.
  • Terminal T1 was re-built in 2012 and a budget terminal has been demolished to give way to T4.

Future Planning of Changi Airport

One would think that this capacity and this quality should be good enough for a city state like Singapore, but I went through the future plans of Changi’s expansion and here is a glimpse of what they are aiming for in future

  • Terminal T4 will open in 2017 with a capacity to handle 16 Million passengers. It would use technology to enable passengers to not just self check in but to also self tag the baggage and drop the baggage at designated points.
  • Jewel Changi Airport – an iconic multiple purpose complex will open in 2018 designed by Safdie architects who also designed another icon of Singapore – Marina Bay Sands. It would house world’s tallest indoor waterfall. Jewel Changi Airport will have 5 floors above the ground and 5 below the grouns.
  • Terminal T5 is expected to open in 2020

Changi has been winning the ‘Best Airport Award’ – more than 500 such awards and 27 times consecutively by Business Traveller. It seems they do not want to let go of these tags to anyone else.

Inviting Innovation Case Studies

Inviting Businesses – both established and startups to submit their innovation case studies to be published as guest posts on this portal.

Process for Submitting Innovation Case Studies:

You can send the case study as per the below mentioned guidelines or you can send an initial e-mail to see if your idea qualifies for the Innovation case study. Email Id – [email protected]

You are not expected to share any information that can not be in public domain.

The curator of this section would reserve the right accept or reject any case study or to ask additional questions on the material submitted.

Once your case study is accepted, you will be informed of the day on which it would be published.


Guidelines for Submitting Innovation case Studies:

The invitation to submit Innovation Case Studies is open to all businesses in all domains and verticals, as long as they are creating value. However curators reserve the right to not feature certain categories that may not be in the interest of society at large.

Post should be minimum of 500 words

The guest post must be written by the Founders or a Senior team member of the business

Give a brief introduction of your business. Post should focus on the Innovation and the impact that has been created by the innovation.

Do not write about the ideas or the ideas that are still an experiment. Hopefully we will be able to feature them some time soon, but for now lets wait till they make an impact.

Talk about the challenges you faced and how to dealt with name. It should focus only on the business part and not on your personal stories.

You are welcome to talk about your product / service, but avoid pure sales talk.

You are encouraged to mention your contact details and social media co-ordinates in the post, so that readers and your potential customers can reach out to you.

Share at least one picture to go with the post.

All content ( text / pictures / audios / videos) must be original and you should have the legal ownership of it. Any plagiarism will not only mean removal of the case study from the portal but would also get a mention on the social media.