Grocery shopping at virtual stores in public places.

Retail giant TESCO came up with this technology enabled sales channel to reach out to its customers who can now use their everyday wait time to finish grocery shopping, and receive the items at home. Definitely innovative. Let us see how this channel picks up for retailers around the world.

Some thoughts:

  1. For most people grocery shopping is the only outing they get from daily routine of home and office? Would they choose this as a primary channel of grocery shopping.
  2. This may be a good green initiative, saving a lot of fuel as many trips to grocery stores will be saved. Grocery store delivery can use logistics algorithms to optimize delivery routes if volumes pick up.
  3. Channel may have to deal with issues that will crop with peak hour rush, which is the time when most shoppers will shop. Can the shoppers get the whole menu on their smart phones or tablets to use it during travel time?
I would like to track this channel and see how it evolves. Any customers out there, who would like to share their first hand experience of using this.

Anuradha Goyal