Strategy + Business in its latest paper coins the new term Generation C for people born after 1990 and lived their adolescent years after 2000. Reason they call them C is because they would be :
- Content centric
- Community Oriented
- Clicking Always
They also predict that this generation by 2020 would form the 40% of the population in US, Europe and BRIC countries and about 10% on the rest of the world. I think this 10% needs some clarification though. They also indicate that they would be the group that marketers would run after.
My only fear after reading this detailed report is that this generation would loose the human touch altogether it seems. They would be living literally in a digital world, something like the characters of sci-fi movies. Will they miss the human touch or it is something that they would not know anything about?