Creative Rituals For The Professional Life


This article Creative rituals for the Professional Life by Anuradha Goyal, author and founder of was first published by the New Indian Express newspaper on June 12, 2021.

Prolonged lockdowns and visible grief all around have started impacting all of us. Even the most optimistic among us. We saw many people seeking ideas to stay engaged and stay positive while dealing with a whole lot of bad news that left us with a sense of helplessness. To some of my social media friends, I suggested indulging in some creative rituals, pursuits – be it writing, painting, embroidery, or creating anything. Maybe even new recipes that were the flavor of the first lockdown. Responses I received, reminded me of my corporate career days when I used to lead Innovation initiatives. When we used to conduct sessions on being creative, people enjoyed the workshops and the break that they brought to their otherwise mundane lives. But they could rarely apply creativity in their everyday work.

Creative rituals for Professional Life

It took me a while to understand this. Employees in large organizations are trained to follow SOPs – the standard operating processes. As soon as they enter corporate life, and maybe even before that, they are trained to follow the policies and processes. Any deviations are looked down upon. May even come as obstacles in your well-defined growth path. Now processes work well in a purely manufacturing environment. But the same models were exported to the service industry that can do with a lot of creativity, intuitiveness, and spontaneity.

Nonetheless, the disconnect was that a mind that is trained to blindly follow the process was suddenly expected to let go of all that training. And come up with creative ideas within the walls of a training room or maybe a resort, and then revert to processes back on the job. I see the same has permeated our day-to-day living as well. When we are reminded to do something creative, we suddenly go blank.

Festivals and Celebrations

When we look at what all did we miss during this pandemic-laden year and the biggest answer was the festivals, festivities, and celebrations of all kinds. We missed meeting extended family and friends. Family events, and meeting new people who always come into our lives like a breath of fresh air. With it, we also missed our regular sojourn with creativity. Our festivals are a big source of inspiring creativity, in a very subtle organic way.

Think of Ganapati Pandals that are put up across western India. How they are created in a new way each year. Carrying forward a tradition, but with a dash of current situations. Modern sensibilities infused in them. In Goa, last year during Deepawali, I saw all the Narakasur effigies wearing face masks. A mark of the times they were created in.

Indian Festivals

If we look at the calendar of Indian festivals, most festivals if celebrated traditionally, give us windows to not just be creative but also to showcase our creative expression to a larger audience. Look at the intricate Kolam designs in the streets of South India, walls of Madhubani homes in Bihar, Aipans of Uttarakhand or Mandawa of Central India. Mostly drawn during festivals, they let you experiment and express your creativity.

In fact, festivals let you be creative on multiple dimensions. Dressing up, food, finding and wrapping gifts, writing or designing greetings innovatively, decorating home. Most importantly creating the festival space from scratch. Be it designing the Durga Puja Pandal with the chosen theme or performing Ram Lila for ten days and creating effigies of Ravana et al to burn on Dussehra. Or making a Rakhi for your sibling. Personal festivities like weddings and birthdays intersperse with the regular flow of festivals throughout the year.

Basically, our festivals were ensuring that we get a regular dose of creative pursuits. A fair percentage of these involved working with ad-hoc teams of whoever is available around. Bringing in the diversity of age and skillsets. Breaking hierarchies and using role reversals for a while.

Brush with raw Creative rituals

Can this regular brush with raw creativity be roped into our professional lives? Especially those who work in the organized corporate world? It may be far more effective than the creativity and innovation workshops offered as single-shot doses to induce creativity in the environment. Can some rituals be introduced that allow or maybe force people to step out of their comfort zones? To form their own teams from within or outside the organization, work on projects without really having a defined plan or budget. But a defined output at a defined time?

It has the ingredients of an innovation project. Where you work within the constraints of budgets and available resources. But your end goal must be delivered within the broad boundaries. Can this lead to a basket of new ideas to experiment with? Can new synergies between diverse teams be leveraged to create intersectional innovation, where ideas from across the verticals meet and create new ones? Idea is to keep the creative juices flowing. Of course, leveraging them for the organization as well as society in general.

A question remains though. Do organizations have the fluidity and flexibility to absorb the ideas that these bursts of creativity would bring out?

Creative rituals for professional life new indian express
Original op-ed article published in New Indian Express on 12 June 2021

Edited for this online publication.

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